PROJECT: Book design, 300 pages full colour
CLIENT: Eternity Press
GOAL: To present the highly detailed technical information on the best flying sites in the Alps in an appealing design that is simple to understand and easy to use, both for quick reference and for leisurely reading. To raise the bar on the standard of publication design in this niche market. To produce a book of outstanding visual appeal that justifies its cover price.
This is the first English edition of an existing German bestseller, so it was important to retain some of the character of the original for market recognition. However, the small format had a cramped layout, and the content required translation, extensive editing and updates.
The author's research was incredibly detailed, but due to weight and cost concerns, there was a practical limit of 300 pages for the book. With 110 featured sites, the challenge was to balance the mass of information with the equally important maps and photographs, while presenting pages that invite the reader to explore the content.
To do justice to the quality of the content, the page size was increased to 210mm x 240mm landscape, and wherever possible, large photos were used to share the scenic wonder of the Alps. The photos are often overlaid into dead areas to use the space more efficiently, and tilted to guide the eye across the page.
The heading banner helps to provide key information: the number ties it to the index, the colour divides the six countries featured in the book, the icons show what craft can be flown, the rose summarises what wind directions one can fly in. This allows pilots to flip through the book and identify sites close by that are suitable on any given day. The side-titles show peak heights and alternative site names.
The maps were hand-drawn in Adobe Illustrator, providing a simplified visual representation of the key facts for pilots, most importantly the directions one can launch from at the various sites, cablecar access and landing areas as well as the basic shape of the mountains and valleys. This information is often difficult to discern on a topographic map or satellite image.